Headsup Media

TOP 10 REASONS WHY INDOOR ADVERTISING WORKS

  1. High Volume Locations - Average 12,000 to 40,000 Patrons per Month
  2. Absolute Captive Audience - Undivided Attention
  3. Greater Reception - A Casual Relaxed Atmosphere
  4. Extended
    Viewing - In the Viewers Face, Up to One to Two Minutes
  5. Ads are Read 95% of the Time
  6. Welcome Alternative to looking at a Blank Wall
  7. Repetition - In a Bar Setting, Up to 4 Visits Per Night
  8. Undivided Attention - No Tune Out, Trashing or Turning Pages
  9. Memorization - 84% Remember Ad Details
  10. Audience Targeted specifically by Matching Customers

Clients and media reveal that indoor billboards are
effective, creative and targeted.

“Talk about your captive audience. Your attention is riveted directly on the space in front of you. People indeed read these ads – thoroughly.” – Ad Week

If you went to the restroom three times, you’d read it again and again. Not only can indoor billboards reach a very discerning customer, but they’ve got that customer’s undivided attention.” - Inc. Magazine

“Now Madison Avenue has invaded the restroom. It’s surprising nobody has thought of it before.” – Newsweek

“Your approach to advertising is totally unique. There are not many advertising mediums that can guarantee prospect/client involvement as yours can.”
– Gerson Goodson, Inc.

“Your advertising definitely works well for us!”
– Skydive City, Inc. Zephyrhills, FL

“Within 10 days of the ads going up, we started receiving phone calls.” – WilderAnn Productions

“1/3 of our clients come from billboard ads directly. The results are easy to track. We had to increase our staff to accommodate the new clients.”
– Skin Sense Hair Removal Salon

“Please let me say how many positive comments we receive from patrons, musicians and general folks who have spotted our ads around Tampa Bay.”
- FL Orchestra

Research
" Retention = 85% "

Arizona State University Study:
Consumer attitudes toward restroom advertising were found to be very positive with as much as 98% generating a favorable reaction.

Rice University Study:
Retention of impressions generated by adboards was found to be an average of 40% stronger than by other media. Also, that the unusual and unexpected nature of the form of advertising “commands focal levels of attention” thus enabling better comprehension and longer lasting impressions.

The Rice University researchers timed 1000 people while in restroom and found an average of 1-1/2 to 2 full minutes were spent in front of adboards.

Barbour & Monroe Marketing Research Studies:
Found as much as 98.9% of restroom ad board viewers reacted positively or neutral to seeing ads in restroom facilities.

All three studies concluded:

That the ability of the adboards to target certain groups by age, sex, income level, or lifestyle is one of the greatest strengths of adboards over other media available.

Market Intelligence Media Research:

When ad board viewers are shopping for a product or service, retention of that product or service advertised raises to an impressive and effective 85% retention rate.

Powered by Design One
Digital Signage Why use Headsup Media digital signage locations in Knoxville, TN why advertise with Headsup Media Contact us for digital signage needs