Our Mission at Heads Up Media is to bring your business into the forefront of technological advertising through indoor interactive media. Our strength lies in our ability to reach a targeted captive audience in an environment free of distractions. Heads Up ads will be located in the restrooms and common areas of restaurants, nightclubs and sports bars. Placing ads in the restrooms allows advertisers to have their ads viewed by a specific gender- no other medium can do that. Indoor ads can't be skipped over, tuned out or turned off. Research has shown that viewers spend up to three minutes with the medium. In many cases viewers say that indoor advertising is a welcome addition because they are looking for something to read

Fine dining restaurants, popular nightclubs, and trendy bars that attract a high-income clientele see digital indoors media as a necessary component of their upscale establishment. Clearly, the strength of the media is that it can "chase" a desired audience in just about any venue imaginable.

Digital indoor media is dynamic and targeted. The venue offers an audience that is captive to its biological needs, said David Turner, President of the indoor Billboard Advertising Association, founded in 1998. "In a restaurant, 75% of the Patrons use the restrooms. In a bar or nightclub the average patron uses a restroom almost three times per stay.

Advertisement can be targeted to a specific market or gender. Advertisers are attracted to this medium for a number of reasons including:

• The opportunity to reach a captive audience
• The ability to target by age, gender, income, lifestyle, and/or geography
• The capability to reach people who are on the move and are otherwise difficult to reach with other media.
• It's a low cost, affordable ad medium.
• The audience is active and usually in a positive frame of mind at locations where indoor bathroom billboards are viewed.
• People are spending money at the sites; audience has discretionary income.

Recent studies and static's have proven.

• 98% of people surveyed had a positive or neutral reaction to the ads.
• 84% recalled seeing specific ad
• 92.5% of that group could name specific advertisers without prompting.
• 88.5% of those who recalled seeing a specific ad recalled the specific selling points in the ad.
• Impressions from indoor ads are 40% stronger than traditional print ads.
• Retention of impressions generated by other media. Also, the unusual and better comprehension an longer lasting impressions.